Digital Front Door
Make it easier for the right people to understand what you do and take the next step.
Includes: AI-native business websites · SEO landing pages · clearer enquiry journeys
Explore your digital front doorPractical AI-native websites, customer journeys and workflows that help founder-led businesses and local organisations look clearer, handle enquiries better and work more efficiently.
A plain-English guide to understand the AI landscape before you choose tools, chatbots or agents.
Answer a few practical questions about your business. Get a tailored view of the most useful first AI step, without tool-shopping or jargon.
Get a guided review with a 45-minute diagnostic call, practical quick wins, and a clear path forward before you invest in a build.
Klessi starts with the practical business problem — how clients find you, understand you, contact you or get routine work done — then builds the focused digital system that helps. Every project has clear scope, human judgement and a useful handover.
We define the practical outcome before build — not an open-ended technology project.
The tools and methods make small, well-defined work more practical to build and improve.
17+ years of leadership experience applied to the detail, not just the technology.
Make it easier for the right people to understand what you do and take the next step.
Includes: AI-native business websites · SEO landing pages · clearer enquiry journeys
Explore your digital front doorHandle routine questions well, capture better context and avoid losing enquiries when you are busy.
Includes: FAQ and enquiry assistants · website chatbots · qualified lead journeys
Explore enquiry assistantsTurn important ideas, offers and information into materials your clients can actually use.
Includes: Pitch decks · proposals · reports · explainers · visual systems
Explore business assetsImprove one repeatable task without committing to an enterprise-scale technology programme.
Includes: Research · drafting · internal knowledge · focused workflow setup
Explore workflow pilotsThese are common ways projects begin. If your need is larger or more specific, we define a tailored scope before anything is built.
Not sure which AI-enabled improvement should come first? This short paid assessment gives you practical self-serve quick wins, a clear recommendation and a short deck before you invest in a build. Includes: Pre-call questionnaire · 45-minute diagnostic call · Short recommendation deck · 20-30 minute review call.
Book an assessmentA focused, professional website for a founder-led business or local organisation — designed to explain your offer clearly, support enquiries and give you a stronger digital base. Starting scope is agreed upfront; larger or multi-page work is tailored.
Discuss a website projectA focused FAQ, enquiry or booking assistant trained on your approved business information. Designed around one clear client-facing use case, with appropriate human hand-off.
Discuss an enquiry assistantThree focused landing pages for a service, course, location, campaign or audience — with responsive design, search basics and a clear enquiry route.
Discuss landing pagesClient-facing materials that make an offer, proposal or important information easier to understand and act on. Scope depends on the material, complexity and review required.
Discuss business materialsA focused setup around one repeatable business workflow — such as research, drafting, internal knowledge or enquiry handling. We agree the use case, tools, human hand-offs and boundaries before build; onboarding is included.
Discuss a workflow pilotTiming and final scope are agreed before work begins.
Strategic intelligence founder. AI-native builder.
Serena combines 17+ years of senior leadership with hands-on AI-native building. Klessi is where that practical thinking becomes a clearer website, a better enquiry journey, a useful business asset or a focused workflow.
Klessi uses AI-native tools and working methods to make focused digital projects more practical to build and improve. The technology supports the work; it does not replace judgement, clear scope or human responsibility.
Based in Yorkshire, working UK-wide — remotely and in person where useful.
I don't use AI as a shortcut. I use it as infrastructure - the same infrastructure that powers my own businesses.
I build using the same AI agent pipeline I run my own businesses with - faster turnaround, higher quality, smarter than templates.
AI-accelerated development means 3-5 day turnarounds on work that would take agencies weeks. No compromises on quality.
Every deliverable is built with strategic intent - not just executed. I bring 17+ years of executive thinking to every brief.
Not templates, not off-the-shelf tools. Custom-built systems using the same AI stack I run my own ventures on - proven in production.
Klessi works remotely with founder-led businesses, service-led SMEs and local organisations across the UK. Based in Yorkshire, Serena can also work in person where a local relationship, workshop or kick-off is useful — particularly across Yorkshire and the North East.
Whether you have a clear brief or just an idea, I'm happy to have a conversation. Fill in the form and I'll get back to you within one working day.
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